Published on October 24th, 2013 | by Anneli Hidalgo0
Vestas expands Act on Facts campaign
Danish expands its Act on Facts campaign to include Sweden. UK and Ireland will follow in November.
At the VIND 2013 wind industry conference in Stockholm that took place on October 23-24, Vestas launched the next phase of the company’s global campaign. According to Vestas, Act on Facts aims to separate rhetoric from reality and to channel public support toward political action favouring wind energy. The campaign was initiated in June in Australia and uses a range of multimedia tools to get its message across anchored around the web portal ActOnFacts.org.
“Wind energy projects are being put at risk by an increasingly organized and influential anti-wind movement. The Act on Facts campaign is designed to counter factually flawed arguments and misinformation and to tip the balance back in wind energy’s favour,” said Morten Albæk, Vestas Group Senior Vice President globally responsible for marketing, communications and public affairs, in a press release.